Vegamour has expanded into retail, now obtainable at Sephora.com, WWD has realized solely.
Vegan and plant-based — utilizing wild harvested, natural substances — the model’s line of hair care merchandise, lash and forehead serums and dietary supplements fall underneath Sephora’s “clear” class. Priced between $28 and $80, the vary of products has been developed to focus on thinning hair; they embrace a $38 scalp therapy, $52 hair serum and $28 biotin gummies.
“Vegamour has created a totally totally different class to serve what’s at the moment a white area within the hair, beauty, wellness area,” mentioned Vegamour CEO Daniel Hodgdon in an unique assertion. “Sephora is uniquely positioned to assist us deliver consciousness and schooling by way of its world model platform.”
The model is predicted to exceed 100 million in gross sales this yr, in line with business sources.
Hodgdon, who based the corporate in Los Angeles in 2016, mentioned the white area within the hair wellness class is “a complete, inside-out strategy to long-term hair well being that produces unparalleled outcomes with out dangerous unwanted side effects.”
He continued: “Hair loss, hair well being is a big subject for girls. Forty p.c of alopecia victims globally are girls. Eighty p.c of ladies will expertise some type of hair loss of their lifetime, however feminine sample hair loss or untimely shedding has been traditionally ignored and by no means actually been addressed by the hair or magnificence business, aside from by advertising watered-down variations of hair loss merchandise for males which might be too poisonous for girls to make use of at full power. Till Vegamour, no person was addressing this common concern from an solely feminine perspective and physiology.”