South African startup Apexman has launched a web based wellness platform for males that goals to take away the burden of getting to go to a physician’s ready room or queue at a pharmacy.
Based final 12 months and soft-launched in January, Apexman permits males to be recognized and handled, all on their schedule from the consolation and privateness of their houses. It then works with a handful of pharmacies to ship scripted medicine to shoppers.
The startup is presently specializing in two of the commonest males’s well being issues: erectile dysfunction (ED) and hair loss.
“70 per cent of males who expertise erectile dysfunction don’t get therapy, and two out of three males will expertise some type of male sample baldness by the point they’re 35. We’re difficult the stigma round these points, which males typically preserve to themselves, and empowering them to hunt assist digitally,” mentioned Alex Gabriels, who based Apexman alongside Ryan Thomas and Ainsley Stewart.
“Ryan has over 10 years expertise in pharmaceutical gross sales having bought each ED and hair loss remedies for big pharmaceutical corporations. Having seen how cumbersome the method is for getting handled Ryan, Ainsley and myself acquired collectively to construct a brand new healthcare firm. One which we’d use and one which arms males with the data and instruments they should proactively remedy their well-being and take care of their well being.”
Apexman believes the ED affected person expertise is damaged.
“It may well take days to get a physician’s appointment, it’s a must to journey there and have awkward conversations with receptionists and medical doctors, after which take care of a pharmacy as soon as prescribed medicine,” mentioned Gabriels.
“The stigma behind erectile dysfunction retains many males from searching for any therapy, or drives them to hunt therapy exterior of the healthcare system, to sketchy unregulated on-line pharmacies or shops, the place tablets are sometimes adulterated with flooring wax, paint and printer ink.”
There are points that want addressing relating to hair loss, too.
“There’s no treatment for baldness, however one can stop hair loss from taking place within the first place,” Gabriels mentioned. “Many guys don’t know that there’s an efficient and reasonably priced answer on the market. Our on-line wellness platform goals to handle this by making it simpler and extra reasonably priced for males to take motion and preserve their hair.”
The bootstrapped startup has partnered with Netcare Plus, which has introduced over 1,000 medical doctors on board to deal with its goal clients. Apexman is working with Netcare to iron out a couple of kinks within the course of, and has additionally partnered with a handful of pharmacies, which permits it to ship medicine to most components of Gauteng.
“When it comes to paying clients, we’ve just below 50 guys we’re treating. We’re being intentional about what number of guys we’re working with, as there are a large number of issues to think about when rolling out a telemed answer that addresses these two illness entities,” mentioned Gabriels.
“We’re presently in Gauteng solely however will roll out to different components of the nation within the coming months. The necessary factor for us is to ship a seamless expertise for our shoppers, and we need to construct a sticky expertise earlier than increasing.”