RALEIGH – Virtue Labs, the Raleigh biotechnology startup that won top honors within the 2019 Better of What’s New Awards from Pop Science for its modern product Advantage ColorKick,on Monday product line to assist an estimated 30 million girls who’re at present affected by feminine hair loss.
The biotech firm is specializing in scalp fertility and hair fiber survival.
Advantage Labs, with assist from actress Jennifer Garner who grew up with the corporate’s inventive director, Adir Abergel, and who famous she trusts Abergel’s choices with every thing hair associated in a December 2019 article revealed on WRAL TechWire. It closed a $28.6 million in fairness from 26 buyers in November 2020.
The brand new product line, Flourish, can be powered by the corporate’s expertise, a keratin protein advanced often known as Alpha Keratin 60ku CLINICAL. The scalp is the start line for all hair development, and the corporate’s new line focuses on this web site to nourish the scalp’s microbiome and strengthen the moisture barrier whereas clearing the follicles.
In response to the corporate, the product line elevated the thickness of every particular person hair strand by 22 % and decreased hair strand breakage by 26 %.
“As a biotech model born from regenerative drugs, Advantage has all the time gone the place our expertise has led us, and that’s definitely true with Flourish,” stated Melisse Shaban, founder and CEO of Advantage Labs. “Hair loss is a silent epidemic that girls are dealing with alone. With this launch we purpose to supply really efficacious merchandise and to shatter the stigma of girls’s hair loss with open dialog round this essential subject.”
The product launch comes after three years of discovery and analysis, famous Shaban, and consists of six merchandise that may be bought individually between $28 and $48 or inside two three-step regimens at $134, obtainable at a website arrange by the corporate particularly for the product line.
In response to the corporate’s assertion, an impartial lab with actual situations discovered that 97 % of girls reported their scalp feeling more healthy after six months of utilizing the product routine.
Advantage Labs, which has a couple of dozen workers, is headquartered in Raleigh and has a producing facility in Winston-Salem. It holds a patent on the expertise behind Alpha Keratin 60ku®.