“On this new advisory function, I hope to work intently with the corporate and introduce my followers to a neater, extra personalised skincare journey,” the multi-platinum promoting recording artist mentioned within the announcement.
Cyrus will work with the agency on the Hers assortment of prescription skincare objects, beginning with new advertising and marketing campaigns along with social content material.
“We’re thrilled to have Miley, who’s an extremely outspoken and passionate businesswoman in her personal proper, supporting our efforts to deliver personalised skincare to a bigger viewers,” Co-Founder and CEO Andrew Dudum mentioned within the announcement.
Hims & Hers lately began buying and selling on the New York Inventory Alternate. The corporate offers options for main care-related points along with skincare, hair loss, sexual wellness and psychological well being. Its current medical skincare choices encompasses complimentary telehealth consultations “with licensed medical professionals,” in line with the announcement.
Hers offers prescription skincare merchandise which have components like niacinamide, zinc pyrithione, azelaic acid, clindamycin and tretinoin in “lovely, easy-to-use packaging for a low month-to-month price,” in line with the announcement.
Hims & Hers was began by Dudum, Jack Abraham, Hilary Coles, and Joe Spector at enterprise studio Atomic in California.
The information comes as Hims & Hers additionally lately teamed with Alex Rodriguez to roll out a brand new skincare answer developed notably for males referred to as The Blur Stick, in line with an announcement in Might. The product accommodates high-end components comparable to aloe extract and jojoba oil, whereas it is available in a “smooth, travel-friendly tube,” in line with the announcement.
“Since I met the Hims & Hers group, it was clear to me that they had been revolutionizing telehealth and direct-to-consumer merchandise,” Rodriguez, CEO & Chairman of A-Rod Corp. and investor in Hims & Hers, mentioned within the announcement. “Like different Hims & Hers merchandise, accessibility and comfort had been central to the event of the Blur Stick.”