Shaynae Clark likes to consider herself as a magnificence innovator.
A couple of decade in the past when she was a scholar at Romulus Excessive Faculty, she targeted her senior undertaking on how sure pesticides utilized in meals manufacturing had been inflicting most cancers.
Her purpose was to create a product that might help girls who had most cancers, so she began making and donating wigs to the Look Good, Really feel Higher program of the American Most cancers Society.
In faculty, that keenness resulted in a scholar group Clark began that helped college students and others with hair loss. That effort, in flip, turned a nonprofit that includes a weblog.
Extra lately, she has opened The Luxury Beauty Experience Salon, Spa & Magnificence Retailer in Southfield, a enterprise wherein she sells wig hats, runs a hair salon and continues to create hair merchandise. The creator and mom additionally runs a philanthropic enterprise known as PJ’s Lemonade Stand. It’s named for her son, PJ Clark.
Her motive for giving again in a number of methods? Just because it makes her “joyful and joyful.”
“I would like that power to run a enterprise and create, together with fulfilling my function of inspiring others,” Clark stated. “It retains me going.”
Turning improvements right into a enterprise
Clark’s salon is at 23100 Windfall Drive, Suite 122. She gives house there for different small enterprise house owners, too. These house owners embrace Lisha Beeman, a make-up artist, and Porscha Longworth, who does eyelash extensions. Clark sells her Luxurious Magnificence Expertise merchandise on the location.
The concept for her latest innovation, the Grab ‘N GO Hair Cap, got here to her whereas she had day without work in the course of the pandemic. The hats come with the weave hooked up.
The product is for individuals who are on-the-go or who could also be experiencing hair loss. The hats come in numerous colours and there additionally is a model for youths. Clark sells the hats beginning at $115.
“I’ve been seeing girls put on hats, put on visors, put on every little thing,” stated Clark. “However I haven’t seen them put on the comfort of the hat with the hair on it.” Of ladies and hair loss, she stated she has discovered that not all alopecia or most cancers sufferers “need their hair on a regular basis.”
“Some days, they’ll be like ‘I don’t need no hair, I’m good.’ ”
The Seize ‘N GO cap has reworked Clark’s enterprise and has turn out to be a serious a part of her model as a hairstylist within the salon the place she additionally gives providers like fast weaves, sew-ins and micro-links for her purchasers.
Clark gives consultations along with her purchasers who expertise hair loss to see whether or not or not they need to put on a wig or a hair hat.
She launched her winter assortment in 2020 that included the Seize ‘N GO cap. She plans to launch a summer season model this 12 months.
Specialised providers developed over time
Clark has been creating hair progress merchandise since in 2012, when she developed a product for a boy who had alopecia. That product, formally launched final 12 months, is now known as The Luxury Growth Grease. At $20, it has peppermint and tea tree oil and different elements meant to advertise hair progress.
For instance, in a testimonial video, one consumer used the product on her daughter’s hair to advertise progress after a fungus had precipitated hair loss.
Clark’s handmade merchandise additionally embrace black seed oil and different pure oils.
From campus to nonprofit to cosmetology faculty
Clark began a scholar group whereas attending Western Michigan College in 2010 that targeted on serving to individuals with hair loss. The group hosted conferences to encourage girls and supply items to them. It later become a nonprofit known as The Butterfly Impact, which Clark named after the film of the identical title.
“We had been on campus doing bake gross sales, saving up cash and discovering girls who wanted the providers,” stated Clark. “I stated we’re not simply going to assist girls with most cancers, we will assist alopecia (sufferers) that lose their hair, and lupus. So I began discovering ladies on campus that you just would not even know — you’ll simply suppose they put on a wig or weave.”
With the nonprofit, Clark had sponsors who donated wigs and present playing cards to individuals experiencing hair loss. The group additionally ran a blog that talked about private experiences, inspired empowerment and supplied details about shedding hair.
Clark went to cosmetology faculty and graduated final April. She opened the Luxurious Magnificence Expertise in Southfield in November.
“I went to cosmetology faculty … to essentially take what I do to the subsequent degree,” Clark stated. “I wish to be a magnificence innovator, a magnificence educator and a magnificence enterprise guide. Within the magnificence trade, individuals both do not take it critical or they do take it critical they usually go to highschool they usually take it to the subsequent degree. So I graduated from faculty, went by way of all of that and now I am right here.”
Son’s situation evokes extra innovation
Within the midst of her many hair enterprise ventures, Clark and her son spend plenty of time doing philanthropic work locally.
When Clark’s son was born, he was recognized with auditory neuropathy spectrum dysfunction, which is a type of listening to loss. She needed to turn out to be an advocate for different kids who’ve comparable experiences, so she wrote a children’s book called “We are Friends and We are Different” that exhibits illustration for different youngsters which have completely different skills.
A number of the different characters within the ebook have Down syndrome, want glasses or braces, have vitiligo, alopecia and extra.
“Sure, these phrases are large and it’s an enormous step, however they’re going to have questions,” Clark stated. “The factor with my ebook was it doesn’t have an age on it. It does not matter what age — they’re going to ask questions. A 5-year-old is just not going to know and a 10-year-old is just not going to know both if no one is speaking to them about this stuff. So my ebook was to encourage that dialog.”
Via PJ’s Lemonade Stand, the mom and son typically give away gently used pairs of fitness center footwear and promote lemonade in an effort to enhance PJ’s social and talking expertise.
Giving again to the neighborhood whereas working companies got here naturally to Clark, and she or he finally realized that it’s her motivation to maintain pushing.
“I noticed it was vital to me after I would have roadblocks the place generally, I shut down as an entrepreneur,” Clark stated. “I’ve lots happening and I do plenty of issues, so generally I do hit these moments the place I am not motivated or I must discover a refresher. Each single time I would like a lift or refresher, I begin giving and that is after I really feel motivated once more.”