Vegamour has expanded into retail, now obtainable at Sephora.com, WWD has realized completely.
Vegan and plant-based — utilizing wild harvested, natural components — the model’s line of hair care merchandise, lash and forehead serums and dietary supplements fall beneath Sephora’s “clear” class. Priced between $28 and $80, the vary of products has been developed to focus on thinning hair; they embrace a $38 scalp remedy, $52 hair serum and $28 biotin gummies.
Extra from WWD
“Vegamour has created a totally completely different class to serve what’s at present a white area within the hair, beauty, wellness area,” mentioned Vegamour CEO Daniel Hodgdon in an unique assertion. “Sephora is uniquely positioned to assist us convey consciousness and schooling through its international model platform.”
The model is anticipated to exceed 100 million in gross sales this 12 months, based on business sources.
Hodgdon, who based the corporate in Los Angeles in 2016, mentioned the white area within the hair wellness class is “a complete, inside-out method to long-term hair well being that produces unparalleled outcomes with out dangerous uncomfortable side effects.”
He continued: “Hair loss, hair well being is a big concern for ladies. Forty p.c of alopecia victims globally are girls. Eighty p.c of girls will expertise some type of hair loss of their lifetime, however feminine sample hair loss or untimely shedding has been traditionally ignored and by no means actually been addressed by the hair or beauty business, aside from by advertising and marketing watered-down variations of hair loss merchandise for males which are too poisonous for ladies to make use of at full energy. Till Vegamour, no person was addressing this common concern from an completely feminine standpoint and physiology.”