To fulfill Jeffrey and study extra concerning the HAIR+ class, be a part of us on the HAIR+ Summit, Oct. 16-17 in Atlanta. Details and registration here: hairplussummit.com.
Noting a ignorance and a spotlight to hair loss points skilled by ladies and kids, Jeffrey Paul, proprietor of Jeffrey Paul for Restoring Beautiful Hair Salon in Fairview Park, Ohio, focuses on serving this demographic. All through his 40-year profession, Paul has served as a picture marketing consultant, platform artist, writer, educator and coach for producers, focusing his efforts on this phase.
“Due to life-style adjustments, hair loss is being reported twenty years sooner than it was,” Paul says. “When our grandmothers might have had skinny hair, we attributed it to age. Now we’re seeing 20-year-olds frequently. These ladies have sometimes been predisposed genetically to hair loss however by no means noticed
it till their seventies. Our life-style, eating regimen, stress ranges and different elements have elevated the variety of hair loss shoppers we may ever service.”
With one in 4 ladies experiencing thinning or hair loss points sooner or later in her lifetime, Paul urges hairdressers to teach themselves on prevention and therapy.
“Shoppers will proceed to hunt a solution whether or not it’s with you or another person,” he says. “Most hairdressers, whereas compassionate to the difficulty, are lacking the skillset to research, assess and seek the advice of hairloss.”
Inside Paul’s 6,000-square-foot salon, his 12-person crew focuses completely on trichology and hair alternative. Stylists on the salon are vetted in a five-interview course of and work on a team-based compensation mannequin. Connected to the salon is Jeffrey Paul Academy for Women’s Hair Thinning and Loss, an impartial, non-manufacturer supplier of hair loss schooling that Paul opened greater than 20 years in the past. The schooling provided there gives a blueprint for constructing a profitable ladies’s hair-replacement clinic, in keeping with Paul.
His academy focuses on 4 pillars: technical coaching, advertising and marketing expertise, consulting and gross sales, and enterprise operations. Curriculum additionally takes an in-depth look into distributors and merchandise.
To extend attain, Paul has just lately restructured his program, minimizing journey and growing accessibility for college students. The academy’s digital classroom implements the identical expertise utilized by revered faculties like Harvard College.
“We all know folks can’t be right here each week,” Paul says.
For $3,500, college students obtain both on-site or on-line coaching for 3 days, CEU accredited hands-on and digital lessons all year long, private teaching periods and entry to a non-public Fb neighborhood.
Graduates of the academy additionally turn out to be associates of Wigs for Youngsters, a non-profit group based by Paul in 1983 that gives custom-made hair-replacement programs for free of charge to kids dropping their hair on account of medical causes.
Greater than 1,200 folks have come by way of the academy, excluding people who have attended off-site workshops and seminars.
The academy additionally presents month-to-month workshops for clientele specializing in matters resembling easy methods to flatiron, curl and shampoo wigs. With these lessons, Paul’s crew is doing extra than simply constructing consumer loyalty.
“With out promoting or pitching, we promote $2,000 to $3,000 in retail after these lessons,” Paul says.
BUILDING A BRIDGE
The American Board of Medical Specialties doesn’t presently supply certiﬁcation speciﬁc to hair restoration, and although many medical doctors supply transplant providers, various levels of expertise and artistry can have an effect on outcomes, Paul says.
“Nobody has been advising from the beauty perspective till just lately,” he says. However there’s a want for it, in keeping with Paul. The truth is, he has suggested on hairline design in surgical procedure many instances.
With the advances being made in hair-replenishment analysis and expertise, it’s extra essential than ever that, in keeping with Paul, cosmetologists, trichologists and the medical neighborhood work collectively. When there’s a relationship between the three, “a triage crew develops that is aware of easy methods to handle a affected person each pre- and post-operation,” Paul says.
“Docs want to begin to take a look at cosmetologists with respect, and cosmetologists have to begin to take a look at medical doctors with out menace,” he says. “The 2 have to return in as colleagues, respect and honor one another’s talent set and notice how a lot they’ll achieve from one another. As soon as that occurs, it turns into an actual power for the salon market.”
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