Customers on social media started voicing considerations over the protection of the model’s merchandise — which vary from its fashionable No-Poo Authentic Shampoo to its Depart-In Decadence Depart-In Conditioner — after a magnificence influencer named Ayesha Malik posted a video to her YouTube channel titled “Why I Stopped Using DevaCurl.” (Malik is a former DevaCurl ambassador with over 200,000 subscribers.) Within the 16-minute video, which has raked in over 1,000,000 views since being posted on Jan. 31, Malik claimed that DevaCurl’s merchandise have broken her hair and led to hair loss and scalp issues. “For the primary time in my life, I skilled dandruff,” she mentioned. “I used to be itching like loopy, my scalp was on fireplace on some days.”
Up till eight months in the past, the majority of Malik’s haircare routine for the previous six years consisted of DevaCurl merchandise, and he or she’s since eliminated all movies of her selling or utilizing them from her channel. In the meantime, the dialog has additionally carried over to Twitter, with tons of of customers additionally popping out to denounce the model with claims that they’ve skilled negative effects much like these talked about by Malik. “Been trynna work out why my hair is thinning for a yr and a half. I by no means imagined DevaCurl, being the model that it’s, was the perpetrator. Smh,” wrote one user.
In response to the backlash, DevaCurl has released a statement on its web site claiming to have performed extra testing on all of its merchandise on the producer and warehouse degree. In accordance with the model, no issues of safety have been discovered with the merchandise.
“We do not speculate on why some individuals are attributing the challenges with their curls to our merchandise,” the assertion reads. “As a part of our ongoing dedication to product security and the satisfaction of our Deva Neighborhood, we’re conducting extra testing with an impartial get together.”
POPSUGAR has reached out to DevaCurl for added remark and can replace this story once we hear again.