Telehealth utilization within the final yr has elevated by 6,000%. As a result of Covid-19 pandemic, well being care suppliers and sufferers quickly shifted to digital visits from conventional workplace care to cut back an infection charges. There are different unbelievable advantages for sufferers: appointments whenever you need them, no journey time, and no paper robes. The information are clear that we’ve reached a tipping level in each patient satisfaction and demand for telehealth visits.
Past the shifting of conventional healthcare to digital platforms, the world of Direct to Shopper (D2C) Telehealth has expanded, significantly within the space of ladies’s well being.
D2C corporations join folks with healthcare suppliers instantly by way of their app or web site with no referral or relationship with an current well being system. Some are supplied as a part of a coated advantages bundle from an employer. Girls can now rapidly join with a healthcare supplier for being pregnant care, contraception prescriptions, psychological well being, lactation help and extra. With girls controlling 80% of healthcare spending and being 33% more likely to see a doctor than men it’s an apparent alternative for funding and has seen a big development curve.
I spoke with Megan Zweig, COO of Rock Well being, and Jasmine DeSilva, Analysis Supervisor at Rock Well being about traits they’re seeing within the funding of ladies’s telehealth corporations.
In accordance with the Rock Health team, “Between 2011 and 2015, girls+ centered telemedicine startups didn’t increase any enterprise funding. In 2015, these startups raised $17M throughout simply 4 offers. Quick ahead to 2018, that quantity elevated to $265M throughout eight offers. Thus far in 2021, girls+ centered telemedicine startups raised $548M in funding throughout simply 5 offers with a median deal dimension of $109.6M (triple that of 2018’s $33.1M common); this was spearheaded by Ro’s $500M mega-deal in March 2021.”
I’ve compiled a listing of ladies’s well being D2C corporations. For these of you curious about seeing a healthcare supplier, you’ll discover go to prices and medical specialties. I’ve additionally included every firm’s funding stage and funding raised.
I need to share a number of observations I had when conducting this analysis.
web optimization: Clinics close to me confirmed up first, equivalent to UNC Digital Physician’s Visits (Girls’s Well being) and impartial OB-GYN practices. I didn’t see most of the corporations listed beneath seem within the first few pages of search outcomes. I needed to evaluation my very own private FemTech analysis recordsdata, sift by over 350 corporations tagged as ‘telemedicine’ on CrunchBase, Rock Well being knowledge, a FemTech Insider database, and MobiHealthNews archives to drag a sturdy listing collectively. This means that there’s a lot of room for growth of web optimization and advertising and marketing efforts by these D2C telehealth corporations to get in entrance of sufferers.
Inclusivity: Let’s face it, loads of tech corporations suppose everybody has the most recent iPhone identical to they do. Apple actually holds 44% of the smartphone market share in the US, where Android carries the majority at 56%. That’s the breakdown of the 85% of Americans with smartphones, however we’re nonetheless taking a look at 15% with ‘common’ cell telephones. From each a well being fairness and market proliferation standpoint, telehealth corporations ought to have a number of means to attach sufferers and suppliers, like textual content, voice, and video, and app choices.
Lastly, the pandemic led to updated national legislation around reimbursement of telehealth visits, which are actually reimbursable on the similar price as in-person visits.
Major Care Huge Hitters:
Specialty: Full list available on the website, however principally pressing care/ major care wants, sexual well being, and behavioral well being.
Affected person Price: $79 Pressing Care copay out of pocket, diminished with insurance coverage protection relying on the supplier
Funding: Public: AMWL. Complete earlier funding quantity, $811 Million
Okay Well being is a singular firm. Sufferers textual content with an AI-powered chatbot that references a physique of anonymized notes, lab outcomes, therapies and care plans and are then triaged to dwell texting with a physician. The physician can then prescribe drugs or order lab assessments.
Affected person Price: $19/ go to or $9/ month for limitless visits with a membership plan.
Funding: Collection E, $271.3 Million
Specialties: Non-urgent medical care, dermatology, remedy, psychiatry
Affected person Price: $0 to $82 per medical go to, relying on insurance coverage
Funding: $198.6 million. Acquired by Evernorth
A digital well being web site that helps sufferers discover in-person or telehealth visits with upfront pricing.
Specialties: Household Drugs, Major Care, Psychological Well being, Pediatrics, Dermatology
Affected person Price: Varies by go to kind, a fast seek for telehealth major care visits was between $39- $45.
Funding: Collection B, $47.6 Million
Major Care Targeted on Girls’s Well being
Specialty: Telehealth and referrals for in-person diagnostics and specialists for ladies’s well being wants. Additionally present basic major care companies.
Affected person Price: Varies by appointment kind.
Funding: Collection C, $172 Million
Specialty: Contraception drugs, UTIs, pimples, major care, psychological well being
Affected person Price: $39/ go to
Funding: a part of hims&hers. Now publicly traded as HIMS. Raised $233.2 Million
Modernizing healthcare for ladies of coloration
Specialty: basic girls’s well being and wellness
Affected person Prices: unlisted
Funding: Pre-seed, $150,000
On-line physician’s workplace and drugs supply
Specialty: Anxiousness, Despair, Insomnia, Erectile Dysfunction, Beginning Management, Hair loss, Pimples, UTI, Chilly Sore, Excessive Blood Stress, Sizzling Flashes, Migraine, Smoking Cessation, Flu, Ldl cholesterol, STD Testing, A1C
Affected person Price: $25 for many, Despair and Anxiousness is a month-to-month charge with consultations and drugs
Funding: Collection B, $57.5
Maven started as a D2C girls’s well being firm and now’s primarily advertising and marketing itself as a coated profit for employers. There are nonetheless household subscription plans.
Affected person Price: Varies based upon the reason for the visit
Funding: Collection C, $85.1 Million
Specialty: Digital look after prescriptions together with contraception, skincare, migraine remedy, PrEP, and STI testing with prescriptions delivered to the house.
Affected person Price: Varies based mostly upon go to kind and prescription.
Funding: Collection C, $115.9 Million
Affected person Price: $175/ month
Funding: Collection B, $36 Million
Specialty: Pores and skin and Eyelashes, Sexual Well being, Menopause, Every day well being (allergy symptoms, weight administration)
Affected person Price: depending on go to kind
Funding: Sub of Ro: Collection D, $876.1 million
Psychological Well being
Candlelit supplies culturally related perinatal psychological healthcare made easy
Specialty: psychological well being screening, 1-1 remedy, care plans, digital mother group
Affected person Price: $25/ go to
Within the Ginger App, members join with behavioral well being coaches (therapist or psychiatrist 24/7, one year a yr.)
Affected person Price: No D2C possibility. It’s out there as a coated profit by an employer. Pricing isn’t listed on the web site however a third party source estimated $149- $349 a month for firm charges.
Funding: Collection E: $220.7 Million
Specialty: Girls’s Well being, Pediatrics, Major Care, Similar-day care,
Affected person Price: In-network, out of network, and out of pocket fees Ex: preventative care $0- $175-245 Will pay with Flex spending account and Well being Saving account
Funding: Seed, $50K
The Actual psychological well being membership contains info, therapist assets, and community-based upon completely different pathways, equivalent to nervousness, relationships, and despair.
Affected person Price: begins at $28/month
Funding: Collection A, $10 Million
Beginning Management/ Fertility
Specialty: Digital look after PCOS sufferers
Affected person Prices: $100/ month, billed each 3 months
Funding: Seed, $3 Million
Specialty: Abortion capsule supply/ telehealth consults
Affected person Prices: $249
Specialty: Digital visits for contraception prescriptions
Affected person Price: $15- $35
Funding: PreSeed, undisclosed
Deliberate Parenthood supplies telehealth visits for contraception, PreEP, emergency contraception, HIV Testing, STI testing, and UTI testing and remedy
Affected person Prices: Accepts insurance coverage out of pocket range based mostly upon go to kind and remedy.
Specialty: Telehealth consults for contraception prescriptions
Affected person Price: $20/yr membership. Contraception prescriptions are both free by being coated by insurance coverage or $7 a month with out insurance coverage.
Funding: Collection B, $26 Million
Specialty: A digital well being firm providing reasonably priced entry and comfort for ladies’s sexual and reproductive healthcare
Affected person Prices: One $20/ yr charge, insurance coverage $0 for Beginning Management. Out of pocket: $16/ month.
Funding: Seed, $5.1 Million
Specialty: Affected person solutions a questionnaire reviewed by the medical group for mail order Beginning Management prescriptions.
Affected person Price: $0 (if coated by insurance coverage) to beginning at $8.95/ month out of pocket
Funding: Collection B, $103.6 Million
Lactation Assist and Breastfeeding
Specialty: Connecting moms who’re breastfeeding with lactation consultants
Affected person Price: Accepts insurance plans, however examine together with your particular person plan’s lactation help protection.
Funding: Seed, $2.1 million
Specialty: App-based video tele-lactation help.
Affected person Price: Pacify memberships can be found totally free by many employer household advantages, well being plans, and public well being applications like WIC throughout the nation.
Funding: Seed, $1 million
Acquired by Avantia Well being, $49.7 Million
Specialty: telehealth digital breastfeeding help for brand new and pregnant dad and mom.
Affected person Price: $50-$150 per go to
(Disclosure: the writer of this text has beforehand consulted for SimpliFed)
Specialty: Proof-based menopause look after the Twenty first-century girl. Consists of well being training, supplier visits, and group.
Affected person Prices: Service costs range and begin at $99.
Funding: Seed, $3.7 Million
Specialty: Gennev is an internet clinic for ladies in menopause that provides telehealth and menopause well being dietary supplements.
Affected person Prices: $45- $85 per go to
Funding: Seed, $4.5 Million
Being pregnant / Postpartum
Specialty: Well being teaching and training for households by the journey of preconception to parenthood.
Affected person Prices: Lined profit for employers.
Funding: $84 Million
Specialty: Connecting mothers and being pregnant and postpartum care suppliers with personal messaging, linked data for mother and child, care plans, digital follow-ups, well being training and help teams.
Affected person Prices: Begins as a free trial for 30 days, after which $49/ month
Funding: Seed, $3 million
Specialty: The digital platform remodeling episodic care into steady help whereas enhancing household wellbeing and fostering optimistic outcomes. This contains menstruation monitoring, being pregnant monitoring, curated well being info, well being teaching and concierge drugs.
Affected person Prices: Being pregnant monitoring app is free, well being teaching and concierge drugs is a coated profit mannequin
Funding: $11 million
Related with Mt. Sinai hospital, and gives in-person and digital preconception counseling, prenatal care, and childbirth training. Give attention to equitable and inclusive care.
Affected person Prices: Insurance coverage protection accepted, doula and training classes begin at $75.
Funding: Seed, $3 million
Poppy Seed Well being gives on-demand textual content entry to doulas, midwives, and nurses.
Affected person Prices: $29/ Month subscription
Funding: Pre Seed: $1.6 Million
Specialty: Maternal well being care, together with a free textual content chat with a care coordinator, and telehealth visits.
Affected person Prices: Textual content chat is free, protection of visits depends upon insurance coverage.
Funding: Seed, undisclosed quantity
Specialty: The primary digital supplier made particularly for the medical wants of the LGBTQIA+ group in want of prescriptions. Presently simply hormone substitute remedy and/or erectile dysfunction medicine.
Affected person Prices: $59/ month + prescription prices
Funding: Collection A: $29.4 Million
Specialty: Psychological well being remedy for LGBTQIA+ folks. Out there on an app or their web site which allows messaging and dwell conversations by way of chat, telephone or video calls.
Affected person Prices: Subscription between $60-90 per week. There can be found reductions based mostly on monetary standing.
Specialties: Paloma Well being is the primary digital medical apply serving to hypothyroid sufferers higher handle and deal with their power situation.
Affected person Prices: Subscription for $20/ month or pay as you go for assessments and consultations with a physician
Funding: Seed $2.5 million
Digital endocrinology clinic specializing in thyroid illnesses and remedy
Affected person Price: $5-$70 a month for subscription plans, or pay as you go choices as nicely.
Concerning the writer:
Katie D. McMillan, MPH is the CEO of Properly Made Well being. Properly Made Well being helps feminine founders daring to enhance healthcare develop their firm and model. Katie has labored with lean startups, complicated medical facilities, and rigorous researchers to create and produce to market pleasant and purposeful cell apps and web sites. She writes incessantly on femtech, entrepreneurship, and digital well being.