The billion-dollar hair care trade has capitalized on a plethora of hair care merchandise for shoppers however has didn’t create area round an important facet of hair care: scalp well being. Helen Reavey started her profession as a hairstylist in Eire then moved to New York to work alongside the world’s main hair care professionals. After engaged on everybody from Bella Hadid to Alicia Keyes, Harry Types and Mark Ronson to Sam McKnight and with manufacturers like Chanel, Gucci and Louis Vuitton, she realized the primary downside most individuals confronted when it got here to the standard of their hair was the well being of their scalp. However Reavey couldn’t discover any merchandise that had been devoted to scalp well being. Having persistently seen the damaging results of over styling and unhealthy merchandise on the scalp which affected general hair well being, Reavey took issues into her personal palms and started creating, now patented, Cold Processed methodology with Stanford scientists.
Reavey launched hair care and scalp wellness model Act+Acre in January of 2019 encouraging shoppers to deal with their scalp like they deal with their pores and skin. “After we first launched Act+Acre, the general class of hair wellness that comes with scalp care was not a prime precedence for shoppers. Actually, it wasn’t even a dialog piece. We’ve seen many years of legacy hair care manufacturers promote unhealthy hair practices and finally domesticate hair myths. That’s why we created the Act+Acre model—to assist shoppers perceive the significance of prioritizing scalp care of their hair wellness regime. By placing training first, we’re inviting shoppers on a journey of unlearning and curiosity for what it means to create an surroundings for his or her hair to thrive and categorical its pure texture. Over the previous few years, we’ve seen a lot disruption in stagnant areas like skincare, and are proud to have helped create this new class,” she shared.
Schooling has been an enormous precedence for Act+Acre particularly within the final yr because the CDC has famous that hair loss because of Covid-19 is potential long term facet impact. Past the unwanted effects of the pandemic, the scalp ages six times faster than the pores and skin on our face and 50% of consumers endure some sort or hair loss or scalp subject however usually occasions don’t tackle it. “With out training, there isn’t any demand. As shoppers have grow to be extra and invested in what they put onto their hair, partly influenced by the clear magnificence motion, scalp well being rapidly turned the “scorching matter.” Historically, the scalp has by no means been an alluring topic—it’s in the same area because the intestine flora and the pores and skin microbiome—but as the advantages of specializing in the unseen show to be essential, scalp care has grow to be the trade darling. And for good purpose…by beginning on the literal roots, it’s simpler to positively affect the microbiome and pure cycles of hair development,” Reavey added. “A clear and supported scalp sans extra build-up promotes wholesome cell turnover and creates a wholesome surroundings for hair development, in addition to ensures stronger and extra resilient strands.”
Reavey noticed that amongst shoppers there was a basic consensus that clear hair merchandise didn’t have the identical efficacy as their salon and drugstore rivals and didn’t yield the identical outcomes or efficiency. As a brand new entrant, she knew she wanted to make sure that the merchandise weren’t solely efficient however excessive performing. “We selected to pioneer the Chilly Processed technique for hair care due to its capacity to make sure that lively components stay recent and extremely potent, retaining 97% of their efficacy. Whereas formulating our merchandise, we chosen components that instantly goal the scalp and hair—whether or not that’s by way of the rebalancing properties of calendula or rosemary’s capacity to nourish follicles. Absolutely realizing and retaining every ingredient’s advantages by way of the chilly processing method permits for a well-rounded product that doesn’t require further and unnatural components, and most significantly drives efficiency,” she defined.
The Chilly Processed Technique makes use of ice-cold water at excessive strain to mix the important oils and components. As Reavey talked about, scientific assessments have proven the merchandise retain 97% of the efficacy of the components in contrast to the trade common of three%. By not utilizing warmth, the model saves 90% vitality. A scientific examine by Princeton Lab exhibits the Act + Acre regiment removes 95% of buildup from scalp and hair. “Conventional manufacturing processes boil components at temperatures as much as 350°F for as much as 4 hours at a time. They use an enormous quantity of vitality within the heat-based manufacturing course of. On common, solely 3% of the efficacy of the components is left within the system and customarily, silicones, sulfates, and parabens are added to make up for the lack of vitamins,” added Reavey. “The Chilly processed manufacturing technique by no means exceeds the ambient degree of 68°F. Drawing parallels to cold-pressed juice, chilly processing permits for the vitamins to specific their full potential. Conventional processing will depend on chemical compounds like sulfates, parabens, and silicones to enhance product efficiency to fill the gaps the place vitamins evaporate throughout the excessive warmth manufacturing course of. Whereas this method is cheaper and permits for a quicker manufacturing course of, it doesn’t prioritize long-term hair well being.”
All of Act+Acre’s merchandise are geared to concentrate on scalp care first. The present assortment of merchandise consists of The Hair Cleanse and Conditioner, Chilly Processed Scalp Renew Masks, Stem Cell Serum, Restorative Hair masks and Plant-Primarily based Dry Shampoo. In 2020, the corporate noticed a surge in development with year-over-year gross sales spiking by 432%, cementing its place as a market chief within the clear hair wellness class. Reavey plans on persevering with to increase their product providing to assist totally different scalp and hair sorts.